The paper analyzes the possibility of providing additional product information while shopping on the Internet. The paper also gives a brief description of the existing similar solutions and analyze the current web technologies that can be used to develop the system. In addition, the paper presents a proposal for a system that can be easily integrated into existing sale systems and used on different types of devices without installing additional software on the client side. The implemented system provides customers the ability to call the dealer and get more information about products or services offered on the site. WebRTC is used for the implementation of the calls. WebRTC enables audio, video and text communication and sending files. In addition, the system allows users to use the common area for the graphical presentation of the details of the product.
