Keywords:
Mobile marketing, technology, implementation, advantages
Abstract
Mobile marketing represents the future of marketing. This paper describes the importance of mobile phone as a mobile marketing message carier. Technologies which can be used for the mobile marketing implementation has been described, with some best practice examples. The following technologies have been described: SMS, MMS, Bluetooth and WAP. This paper also shows the process of implementation of mobile marketing in the business system. Paper describes strengths, weaknesses, oportunities and threats of mobile marketing through SWOT analysis.
