M-COMMERCE - FUTURE TRENDS, BUSINESS MODELS AND STANDARDISATION
Aleksandar Vukosavić
VIP Mobile d.o.o.
Keywords:
m-commerce, m-commerce business models, standardization of mobile services
Abstract
In this work different aspects of m-commerce are analyzed on globally developed mobile markets, with special focus on m-commerce market in Serbia. Analysis of business models are done in details regarding current situation on the market, and also future trends. With special attention questions of standardization of mobile services and payments are discussed, as key factors in further development and acceptance of mobile services.
