APPLICATION OF SIMULATED SOFTWARES OF MARKETING PROCESS IN EDUCATION

Abstract

By simulating marketing processes during studies, real world usable knowledge base is being created. According to that, it is considered that the simulation method of business processes is reducing nonconsistency in decision making, both in the classroom and in practice. Using simulation methods, students are in the situation to analise real situations and to solve complex problems. Importance of Simulation methods in solving marketing problems certify fact that in the Year 1974. it had been established Association for Business Simulation and Experiential Learning – ABSEL, whose task is consolidation in a single user base, and those who develop marketing simulations for the cause of exchanging ideas and experiences.