OPPORTUNITIES FOR IMPROVEMENT OF INTERNET ENTERPRENEURSHIP IN THE REPUBLIC OF SERBIA

Abstract

Information and communication technologies and the Internet technologies are the most important initiators of innovation and growth of the national economies in developing countries in the world. New digital technology and innovation are a powerful “weapon” for the re-engineering of the entire industries and value chains of a country, which reduce barriers to entry of these companies from these countries to world markets and open the doors for a new generation of entrepreneurs - Internet entrepreneurs. Developing countries have provided the stimulus and support to small and medium-sized enterprises to take the full advantage of the latest digital technology and realize new economic benefits. Wider use of advanced digital technologies by entrepreneurs, through a new business opportunities, boost the growth and development of a country and increasing of the employment rate. This paper indicates the importance of Internet entrepreneurship, benefits, as well as the need and improvement for development in the Republic of Serbia.