The aim of this study was to identify factors that influence trust in online shopping. These factors should help in understanding the concept of the trust of online customers. To achieve this, a review of empirical studies on the confidence in the online environment is presented. An extensive search of the literature, 122 sources that deal with this topic was identified. In the 60 paper, 55 factors are founded that the authors claim to have a significant impact on online trust. The factors are presented in a systematic and meaningful way, which presents base for activities of the companies that want to improve the confidence of online shoppers. The results of the statistical analysis are presented, which reduce the number of factors, making them more suitable for further application.
