THE ROLE OF ICT SUPPORT - INTEGRATION OF SALES, MARKETING AND PUBLIC RELATIONS ACTIVITIES
Vesna Damnjanović
Fakultet organizacionih nauka
Vinka Filipović
Fakultet organizacionih nauka
Keywords:
sales, marketing and PR, IKT support, added value for customer
Abstract
The importance of added value for customer is growing in the process of customer decision making when customers have chance to buy product or service. The work contains of quantitative research and analysis of factors that affect added value for customer and explain managerial attitudes of different department, internal and external communication and how
information communication tehnology could help to build long term relationship with customers. The paper presents practical implication which should help managers in sales, marketing, PR and IKT departments for better cooperation.
